Having a solid, trusted brand is important for your company to thrive. It lets you stand apart from the competitors and increase your customer base and sales. Roadshow advertising spreads brand awareness throughout various locations via experiential events and demonstrations. A well-organized roadshow works by interacting face-to-face with the customer via demonstrating the product’s value and benefit to the potential buyer. It gives your sales executive an opportunity to get out in the field. They can create face-to-face relationship with potential customers.